A new concept in management and consultancy
About us
Purpose
At Spirit, we transform hotel management and consulting into an innovative, personalised solution, delivering confidence, consistency, and tangible results to owners and investors through our We Are Inside methodology.
Vision
To nurture dreams and grow hotel establishments through our We Are Inside methodology, beginning by transforming the people who bring them to life, as they are the true driving force behind change and success.
People
Coherence
Confidence
Experience
People
Coherence
Confidence
Experience
People
Coherence
Confidence
Experience
People
Coherence
Confidence
Experience
Values
We live in accordance with our values:
People
We adapt our methodology to achieve meaningful results.
Confidence
We don’t make empty promises; transparency is our strength.
Consistency
Our philosophy and methodology are aligned at every step.
Flexibility
Our work adapts to changing circumstances.
Experience
We understand your problems because we’ve been through them ourselves. Your challenges inspire our solutions.
Customisation
We tailor our methodology to the specific needs of each client.
Adaptability
We adapt to the unique reality of each accommodation.
OUR MANIFESTO
We seek to nurture dreams and elevate hospitality
Meet the team
History
Spirit Hotels&Apartments was founded over 35 years ago in Burgos as a family business with the dream of creating something more than just accommodation. With hard work and dedication, our first project, Hotel Ciudad de Burgos, was the beginning of an adventure that led us to expand with the opening of Hotel Gran Bilbao in 2009.
In 2015, we started a new chapter with a new people-focused management model. WE ARE INSIDE is a philosophy that puts people at the centre of every experience, working from within, from the heart, to create unique memories for our customers.
At the same time as the pandemic hit, we decided to offer our know-how and experience to other accommodation who were looking to improve their results or turn their business around. This is how Spirit Hospitality Global Business was born, a new concept in hospitality consulting with an innovative working methodology based on our WE ARE INSIDE philosophy.
Over time, we expanded our horizons by opening apartments in Bilbao and Valladolid, embracing new ways of travelling. In 2024 we took on the management of third-party hotels, such as Hotel Benalmádena Beach, setting a new milestone in our history as hotel and apartment managers, as well as owners.
Spirit Hotels&Apartments was launched in 2025, a brand that captures our essences, our passion for people and our unique way of turning every stay into a meaningful experience. Spirit continues to bring the same enthusiasm and desire in everything it undertakes, with a very clear methodology and values, always ensuring “being inside”.
2025 marks another milestone along the way: our international growth, with the acquisition and management of a hotel in Monte Real, Portugal, the Spirit Fonte Real.